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Reading Glasses News:

Warby Parker Reports Milestone of Distributing Five Million Pairs of Glasses to Those in Need

NEW YORK—Warby Parker is announcing a milestone today for its Buy a Pair, Give a Pair program. The company reports it has officially distributed five million pairs of glasses to those in need in more than 50 countries around the world. The company noted, This means five million more people now have the glasses they need to learn, work and achieve better economic outcomes. Helping people see has been core to the company since our launch (over nine years ago), and Warby Parker has worked hard to p...


Rockin’ for New Eyes Tickets Still Available

NEW YORK—Tickets are still available for Rockin’ for New Eyes, the annual rock ‘n’ roll fundraiser in support of New Eyes for the Needy. The popular show, which will take place at the Hard Rock Café in Times Square on March 23, features volunteer performers from throughout the optical industry and is a highlight of Vision Expo week....


[Partner Post] Introducing Magno, a Puppy with a Special Purpose!

What’s in a name Everything when it comes to Magno, the young, German Shepherd guide dog puppy that Eschenbach Optik of America is financially sponsoring through its cause marketing partnership with the legendary Fidelco Guide Dog Foundation. The hope is that after two years, Magno, whose name is a play on Eschenbach’s product line, magnifiers, will be placed with a person navigating life with a visual impairment. And Eschenbach wants the vision-care community to follow the puppy on his journey,...


Rockin’ for New Eyes Promises ’60s-Inspired Fun

NEW YORK—Whether you hit the local swap meets, cruise a vintage store, seek out a second hand shop or merely reach way back into your closet, do not come to New York for Vision Expo Week without packing your best ’60s “threads.” That’s the message that the organizers of Rockin’ for New Eyes are sending out to anyone who is planning to attend the annual fund-raising concert for New Eyes for the Needy, a highlight of Vision Expo East week....


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Bausch + Lomb Launches SightMatters for AMD Education, Joins Forces With Prevent Blindness

BRIDGEWATER, NJ—Bausch + Lomb has announced the launch of a new website, SightMatters.com, which will serve as an educational online resource for people living with age-related macular degeneration (AMD). February is AMD Awareness Month. SightMatters has been specifically designed for the visually impaired, featuring increased font size and color contrast. The goal of the site is to help patients take charge of their condition by offering a one-stop shop resource that is clear and concise, and o...


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